You can have the most modern and attractive website on the internet, but it doesn’t mean a thing if none of your customers can find it. Moreover, it’s vital that you understand how your clients use the internet to find the good and services they need. It’s far more efficient and cost effective to develop these ideas during the design phase of your website, and there are a number of approaches that fall under the category of digital marketing. If you sell a product that people are more likely to search for via Google, then it makes sense to concentrate on SEO. SEO is a technique that ensures your website maintains this coveted listing at the top of the search engine results page.