Most HR tech emails fail because they seem like every sales pitch is similar. Recruiters read the same old greetings and feature lists and immediately know it’s another mass email. They get dozens of them every day, so they’ve gotten used to deleting them without thinking twice.
Before you send any emails, spend five minutes researching each recruiter’s company. Check their careers page for active job postings, and look at their LinkedIn profile to learn about their hiring volume. Mention specific challenges they face, like scaling technical hiring or improving remote candidate experience, to show you understand their specific problems.
Follow up three days later with useful information, like case studies or industry insights, rather than just requests for time. Most salespeople quit after one attempt, but recruiters are genuinely busy and appreciate persistence with value. When you consistently display an awareness of their reality, replies come naturally, and your outreach attempts create results.
