Dominating SERPS is what all of us dream about. And, contrary to common belief, being on the second page of a query’s results does not imply that you aren’t interested in publishing quality material that is exclusively for the reader’s benefit. Sometimes it simply indicates that the industry is extremely competitive and it is nearly impossible to outwit the competition. So, what should you do? We devised the most comprehensive list of SEO strategies to assist you in going the additional mile and finally seeing the results in rankings that you’ve been waiting for.
The Complete Guide to Amazing SEO Techniques
- Use the Synonyms Ranking Technique to Increase Traffic.
- Compare the Broken Links of Your Competitors.
- Use Adwords Campaigns to Get Ideas for Keywords.
- Use content curation to create in-depth, engaging articles.
- Get a leg up on the competition by diversifying your link profile.
1. Use the Synonyms Ranking Technique to Increase Traffic.
When it comes to the returning results, the language of your search query is really important. This is because, since Hummingbird (Google’s update algorithms), we know for certain that the search engine is doing all possible to contextualize semantic meaning in order to grasp the intent behind the search query. Furthermore, by adding conversational search, Google hopes to provide concise and precise responses.
However, the explanation for this phenomenon is as follows: every time I look for a term, the search engine recognizes that there is a need behind my search query and will attempt to answer it rather than the textual wording. Partial synonyms are also effective.
For example, if I search for ‘SEO consultant,’ the first results on the first page will be ‘SEO expert,’ ‘SEO services,’ and ‘SEO company,’ because the meaning behind the language isn’t that different.
And, at the risk of repeating ourselves, a synonym does not always refer to the lexical identical meanings we were taught in school, but rather to a contextual, larger meaning. Many times, the synonym is an association we establish, a logical path we take in our cognitive processes, which explains the variances in meaning in our screenshot above.
2. Compare the Broken Links of Your Competitors.
Even the most prominent and authoritative websites must deal with the issue of broken links on a regular basis. While redirecting or repairing them is a solution if you are the site administrator, there are alternative options.
From a competitive standpoint, if one of your competitors has broken links with a high amount of link juice coming from a huge number of referring domains, there’s no reason why you wouldn’t exploit this to your advantage.
After determining the number of broken links, export the links to choose which one best matches the style of your own website. Of course, there are a few times when you are willing to reproduce the content of whichever page had 100k links and 5k referring domains. The problem, though, is to build something even greater, more in-depth, and similarly relevant.
After downloading the broken pages that are most linked to, you can use Site Explorer to perform a separate study to examine the backlinks of each URL that you’re interested in. Our Site Explorer does a rapid backlink analysis, displaying a number of key stats on the page of interest. One of its strengths is that it provides a clear image of who is connected to the specific information.
In this manner, you can turn your competitors’ poorly managed position into an advantage.
3. Use Adwords Campaigns to Get Ideas for Keywords.
Because Keyword Planner may not always propose the most creative keywords, it is always a good idea to check around and see how individuals in your field promote their products and/or services. It’s evident that the keywords are very important for the targets while they’re paying for them, so all you have to do is acquire a fresh view of what appears to perform best on the SERPs.
It is sufficient to identify the notion underlying a search query in order to correlate it with anything semantically related to it. If you run out of ideas, the AdWords campaigns are always there to help.
4. Use content curation to create in-depth, engaging articles.
Before we go any further, releasing duplicate content provides little or no value to readers, which is why not only Matt Cutts but also the search engine and any publisher concerned with generating something better for the readers’ needs, finds it pointless.
Curating content begins with a massive challenge: producing rich information without oversimplification of the facts. Give your audience credit while also providing systematized knowledge that is easy to acquire and actionable.
There are numerous methods for curating content. The best strategy is to improve the existing content on that topic on the internet. You can pick the best sources with the most recorded examples, and before writing about them all in an organized fashion, perhaps conducting your own analysis would be a good idea.
5. Get a leg up on the competition by diversifying your link profile.
Making consistent attempts to be distinctive in your sector may have resulted in high-quality links from a few reliable sites. However, while it is not advisable to focus your SEO effort on search engines and instead on being valuable to the reader, there is a catch.
The more diverse the (ideally deep) links leading to your content, the more likely the search engine will conclude you’re attempting to maintain a genuine profile for your website.
A large number of links is nothing in comparison to a strong link profile from authoritative sites and, if possible, a diverse profile. While it’s entirely good to have the majority of your links come from one sort of webpage, it’s also encouraged that it’s not your only source of backlinks. Your strategy may be centered on obtaining links from a single source, but exclusivity is a sign of an unnatural profile. The example below demonstrates a well-executed natural strategy.
Diversifying your link profile, on the other hand, demonstrates adaptability, especially if it follows a clear strategy and is not done at random.
While the search engine’s ranking algorithms are dependent on hundreds of parameters, doing a little bit of everything while always keeping your reader’s best interests in mind is the best approach to succeed.
Contact Digikore Digital to improve the performance of your website through these SEO tactics!